Journal
Field notes from
the studio
.
What we've learned designing board games, localizing them into 中文 · 日本語, and shipping them to tables across Asia — written for the creators and publishers we work with.
- 30 Apr 2025 Publishing Asian Markets Strategy
A Western Publisher's Primer on Reaching Asian Tabletop Markets
Manufacturing, crowdfunding, distribution and partners — a practical map of what it takes to bring a tabletop game into Hong Kong, Taiwan, Japan and beyond.
Read →
- 18 Feb 2025 Localization Asian Markets Publishing
What Actually Breaks When You Localize a Board Game for Asia
Translation is the easy part. The real work of localizing a tabletop game for Chinese and Japanese markets is everything around the words — and it's where most editions go wrong.
Read →
- 12 Nov 2024 Design Getting Started Prototyping
Board Game Design 101: Starting Your First Game
A grounded, no-nonsense starting guide for designing your first tabletop game — from core idea to first playable prototype.
Read →